Service 05 · Design Director's Review
Targets: founder-reviewed design judgement
The Design Director's Review: a Principal's eyes on your set in three days.
A second set of expert eyes on your set before it goes out. Ar. Pooja Kothari reviews the drawings and sends you a marked-up file, a Loom, and a written memo in three days.
Design Director's ReviewWhat you get
A senior review, fast.
- Marked-up file showing exactly what to fix
- Loom walkthrough of the logic, not just notes
- Written memo you can hand to your team
- Turnaround in three days, no retainer
A What's included
- Marked-up file
Your set, annotated, plan, section and detail level.
- 30-minute Loom walkthrough
Pooja talks through the why, not just the what.
- Written memo
Prioritised, actionable, and honest about trade-offs.
- Three-day turnaround
A senior opinion before your deadline, not after.
B Selected work
C Deliverables & how we price
Fixed fees, agreed before we start.
| Single set review | Marked-up file + Loom + memo, 3 days Per set, fixed |
| Monthly retainer | Ongoing review across active projects Monthly retainer |
| Competition review | Pre-submission read on a competition entry let's scope it |
| Pairs with production | Add review to any drawing or BIM package bundle it |
Each line is a fixed-fee deliverable, scoped on a free 30-minute consult, no hourly meter, no "request a quote" black box. We work under your NDA, in your standards, and you own every native file.
D How we work on this
From your brief to a delivered set, with a Principal on it.
Scope it
A free 30-minute call with the Principal. We agree the deliverable, the standard and a fixed fee before any work begins.
Produce
Your template, title block and conventions. We draw it the way your studio would, with checkpoints if you want them.
Founder review
The Principal Architect reviews the set before it leaves the studio. Judgement travels with the file.
Deliver
On the date agreed, native files plus PDF, with one revision round built in and your IP handed over in full.
E Is this a fit?
A studio partner, not the cheapest hour on the internet.
A good fit if…
- You need production capacity without losing design intent.
- You have a house standard, template, title block, layers, you want followed exactly.
- You would rather a fixed fee and a named Principal than an hourly black box.
- You value a senior set of eyes on the work before it reaches you.
Probably not, if…
- The only thing that matters is the lowest possible hourly rate.
- You want someone to invent the design from scratch with no brief.
- You would skip the founder review to save a day, it is the point.
G Questions
Before you brief us.
Who actually does the review? +
Ar. Pooja Kothari, Principal Architect, personally. This is founder time, sold as a product. It is the bridge between our production work and real design judgement.
What kinds of sets do you review? +
Schematic through CD, interiors or architecture, and competition entries. If a senior set of eyes would help, it's in scope.
Can we use this without buying production? +
Absolutely, many studios start here. It's also the cleanest way to test whether Aalekh thinks the way you do before handing over production.
Will you redline our work or just critique it? +
Both. You get a directly marked-up file with corrections, plus the reasoning so your team learns the pattern, not just the fix. It is a Principal Architect's review on demand, without adding a senior hire to payroll.
H Related services
Put a founder-reviewed studio behind your next deadline.
A free 30-minute consult with the Principal Architect. One scoped deliverable, a fixed price, your standards.